New Milestone For Malaysia With The Hosting Of The World’s Largest Congress Of Concierge In 2014

MyCEB and Local Concierge Association Joined Forces  to Ensure Successful International Congress Bid for Malaysia

Over 400  of the world’s best concierge from more than 43 countries are expected to  converge in Kuala Lumpur, Malaysia for the 61st Les Clefs d’Or UICH  International Congress in 2014 as announced today by Mr Ragu Kumarasamy, President  of the Society of Golden Keys Malaysia during the Congress’ Pre-Event Launch at  the Royal Chulan Hotel, Kuala Lumpur. The event was also attended by the Guest  of Honour, YBhg. Dato’ Mirza Mohammad Taiyyab (Director General of Tourism  Malaysia), Ms. Virginia Casale (International President, Les Clefs d’Or UICH),  Mr. Colin Toomey (2nd International Vice President, Les Clefs d’Or  UICH), Encik Zulkefli Hj. Sharif (Chief Executive Officer of Malaysia Convention  & Exhibition Bureau – MyCEB) and Encik Mohamed Ismail Hussain (Consultant  of the Congress).The Congress will be organised from 11th – 16th  January 2014 under the patronage of YB Dato’ Sri Dr Ng Yen Yen, Minister for  Tourism, Malaysia.

Kuala Lumpur was chosen as the preferred  destination by the International Board of Directors of the Union Internationale  Des Concierges D’Hotels “Les Clefs d’Or”, headquartered in Paris, following a  competitive bid presentation by the Malaysian team in Toronto, Canada. The  successful bid was initiated by Society of the Golden Keys Malaysia and  supported by MyCEB, Kuala Lumpur City Hall and its hotel partners. The win  further reinforces Malaysia’s standing as the preferred meeting destination for  global associations wanting to connect with Asia and to experience Malaysia’s  myriad of exciting attractions.

The concierge, means ‘caretaker’ or  literally, ‘keeper of the keys’ in French, has been the hallmark of European  hotels for centuries and is now fast becoming established in many well-known  hotels in Asia. The first such association saw the light of day on 6th  October 1929 when eleven concierges from the grand hotels of Paris joined  forces to form an association. In Malaysia, the first known concierges started  back in the 1980s in Penang and Kuala Lumpur. The unique profession has grown  in Malaysia with the development of many international hotels in the country  and the hosting of this conference in Malaysia will further grow the reputation  of the famed Les Clefs d’Or in this region.

According to Mr. Ragu Kumarasamy,  President, Society of the Golden Keys Malaysia, “Malaysia’s intention to bid  was presented at the International Board of Directors Meeting in Dubai in  October 2010. Even at the preliminary stages, they were very impressed with the  preparation made by the Malaysian team and last year in 2011, we were  officially awarded the right to host the conference after United Kingdom (2012)  and New Zealand (2013).”

“This  will be our chance to highlight to the world what Kuala Lumpur and Malaysia has  to offer not only in the tourism aspect, but also to share our warm hospitality  to further promote ourselves as the premiere choice for business events in the  world.. Many industry partners ranging from restaurateurs, transportation and  tour service operators and even tourist destinations have stepped forward to  show their support to help make this happen, and we do sincerely hope more will  see the benefits of this Congress that we plan to host in 2014 after today’s  launch” continued Mr. Ragu.

Among  the many programmes that have been planned during the 6-day Congress are the  Opening Ceremony, a tour of Kuala Lumpur after dark, International Board of  Directors Meeting, Street Food Fair, the General Assembly and a shopping trip  which will definitely blew the delegates away. This is fitting as Kuala Lumpur  has been ranked 2nd as the best  shopping destination in Asia Pacific by The Globe Shopper Index for Asia  Pacific whilst Malaysia, as a country is ranked 4th by CNN Travel as  the best shopping destination in the world!

Society of Golden Keys Malaysia acts as an  association of professional concierges of hotels and resort hotels in Malaysia,  and as an affiliate of the Union Internationale Des Concierges d’Hotels “Les  Clefs d’Or”. Its objectives are to establish and promote high professional and  ethical standards among concierges of hotels in Malaysia.

Also speaking at the launch event, Ms.  Virginia Casale, International President, Les Clefs d’Or UICH has this to say, “The concierges who attend these  meetings are in a unique position to refer their guests (both business and  leisure travelers) to all segments of the local tourism industry. The sky is the limit and I believe that the future is in  Malaysia – having one of the biggest growth in the hospitality sector in the  world. The good  organisation of the Congress will display to the world how strong and committed  you are to our good name. Virginia further  added, “Les Clefs d’Or is a non-profit association; therefore we require assistance,  both financial and non-financial, from our sponsors to successfully execute a Congress  of the highest caliber. ?Your section with the organization of the 2014  international congress of UICH, will display to the world how strong and  committed you are to our good name.”

According to Mr Zulkefli Hj Sharif, Chief  Executive Officer, MyCEB, “I am proud to announce that this Congress will  generate approximately RM6.7 million in economic impact and RM4.0 million in  visitor expenditure to the country. At MyCEB, we are very supportive of local  associations and we encourage collaborations to attract more business events  into the country. Through our Industry Partner Programme (IPP), members of  which include trade partners such as hotels and meeting venues, MyCEB has been  providing co-operative sales and marketing opportunities, sales lead  distribution, industry education and training and networking opportunities.  This win will be the best opportunity for hotels in the country to showcase its  level of service and professionalism, for both business and leisure tourism.”

Mr. Zulkefli also notes, “MyCEB’s proactive  approach towards business tourism is also in line with the Bureau’s support  towards Tourism Malaysia’s Visit Malaysia Year 2014 campaign as we look towards  welcoming the targeted 28 million tourists to Malaysia.”

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